I was recently in Spain and visited The Prado Museum in Madrid. In the gift shop I found something surprising. You could order a “high quality” digital reproduction from The Prado and have it printed there while you wait.
A touch screen computer displays the images. You then get a choice of the following: Matte Paper, Canvas, Canvas on a Stretcher, and Canvas Stretched and Framed. Prices ranged from 10 Euros to 100 Euros.
This is a brave new world. I understand that The National Gallery in London has a similar set up.
How long will it be before all museums start printing on demand? Is this good or bad for the printing industry? Please comment.
